A LAPTOP FOR THE GENERATION THAT NEVER STOPS
We created the platform, and launch campaign, for Google’s first ever laptop - Pixelbook.
Aimed at Gen Z, the up and coming generation of doers. These are the kids that had never known a world without the internet. They’ve grown up with the hardships of the GFC. They are renowned for their practical enterprise and digital nous, so we positioned Pixelbook as the ultimate tool for them to take on the world.
We celebrated a generation of doers by giving them all the motivation they needed to keep on doing.
Less stop, and more GO.
product page: https://store.google.com/product/google_pixelbook
A simple and iconic tease campaign gave our audience a sample profile view of the laptop, and an introduction to the positive attitude of the platform.
ACTIVATING THE YOUTH
Our Activation platform allowed us to deliver challenges to different college faculties across the country, asking them to show us what they are capable of with a Pixelbook in their hands.