A LAPTOP FOR THE GENERATION THAT NEVER STOPS

 

 

We created the platform, and launch campaign, for Google’s first ever laptop - Pixelbook. 

Aimed at Gen Z, the up and coming generation of doers. These are the kids that had never known a world without the internet. They’ve grown up with the hardships of the GFC. They are renowned for their practical enterprise and digital nous, so we positioned Pixelbook as the ultimate tool for them to take on the world. 

We celebrated a generation of doers by giving them all the motivation they needed to keep on doing. 

Less stop, and more GO.

product page: https://store.google.com/product/google_pixelbook

go2.gif
 

A simple and iconic tease campaign gave our audience a sample profile view of the laptop, and an introduction to the positive attitude of the platform.

 
go create billboard.jpg
 
 

ACTIVATING THE YOUTH

 

Our Activation platform allowed us to deliver challenges to different college faculties  across the country, asking them to show us what they are capable of with a Pixelbook in their hands.

GO activation2.jpg
GO activation.jpg
GO activation3.jpg
 
Screen Shot 2018-08-27 at 2.50.52 PM.png